Chapter Five: Innovative Customer Service Training. The Four E's of Expe...

Innovative Customer Service Training: Module 2. 

Introduction of Chapter 5: The Four E's of Economy Experience.

 CHAPTER 5: The Four E's of Experience Economy. 



 After Studying this Chapter, you be able to: 

 * Discuss and identify the need for services that deliver a memorable experience. 

 * Describe the four realms of experience and why it’s important in a guest’s experience journey. 

 * Explain why to use different means in designing and evaluating the guest experience. 

 * Describe the personal and environmental levels of guest experience and how is related to four realms of experience. 



 The full training content. In this video is just an intro to the chapter.

Overview & introduction of services experience. 


Memorable Experience in Tourism & Hospitality. QQ Moment.

Four Realms of Experiences in Hospitality. QQ Moment. 


Two Levels of Realms of experience. QQ Moment 

Guest’s Optimal Experience Effect. 

Brainstorming: Economy Experience. 

Video: Case Study. How to create immersive storytelling experiences. QQ Moment.




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